Calculator

How much revenue are ad blockers
costing you?

Calculate the revenue you're losing to ad blockers and how much server-side tracking can recover. Industry-specific defaults included.

Monthly ad spend ($)

$100$100k

Industry

Conversion rate (%)

Average order value ($)

Lost revenue / month

$263

28% visitors use ad blockers

Recovered / month

$184

sGTM recovers 60-80% of lost data

Payback period

3 days

Servero Starter @ $17/mo

Estimated 2,500 monthly visitors from $5,000 ad spend (avg CPC ~$2)
28% use ad blockers (industry average for E-commerce)
20% of blocked conversions go untracked (browser-side pixels blocked)
Server-side tracking sends events from your server, bypassing ad blockers entirely

Try Servero free

Server-side tracking recovers 60-80% of lost conversions. Break-even in 3 days.

How much revenue are ad blockerscosting you?