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Cookie Deprecation
Impact Calculator

Calculate revenue at risk from 3rd-party cookie deprecation and see exactly how much server-side tracking recovers. Based on your real traffic numbers.

1k5M
0% (none)100% (fully dependent)

% of tracking relying on 3rd-party cookies (Meta Pixel, GA client_id, etc.)

Affected sessions / mo
17,500
35% 3rd-party cookie dependent
Monthly revenue at risk
$37,188
438 conversions at risk
Annual revenue at risk
$446,250
12-month projection
Recovered with sGTM / yr
$334,688
75% recovery via 1st-party cookies

Why sGTM survives deprecation

  • 3rd-party cookies are set by ad networks and blocked by Safari, Firefox, and soon Chrome
  • sGTM sets cookies from your own domain (1st-party) — browsers cannot block these
  • 1st-party HTTP cookies set via sGTM survive ITP with lifespans up to 400–730 days
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1st-party server-side cookies survive all browser restrictions. Start free before cookie deprecation hits.

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