Calculator

POAS Calculator
Profit on Ad Spend

Calculate POAS, ROAS, profit margin, and break-even ROAS. See how accurate server-side tracking improves your POAS optimization.

Monthly revenue ($)

Cost of goods (COGS) — 40%

0%90%

% of revenue spent on product/service costs

Monthly ad spend ($)

POAS

3.00x

Healthy

ROAS

5.00x

Revenue on ad spend

Profit margin

40.0%

After COGS + ad spend

Break-even ROAS

1.67x

Min ROAS to cover COGS

sGTM recovers 20% more attributed conversions → direct POAS uplift

ROAS ignores cost of goods — a 5x ROAS on a 70% COGS product still loses money
POAS (gross profit ÷ ad spend) tells you if ads are truly profitable
Ad blockers and ITP hide 20-30% of conversions — underreported ROAS causes underspending on profitable campaigns
sGTM restores full conversion visibility → ad platforms optimize toward actual profitable revenue

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Complete conversion data means ad platforms optimize toward real profit — not phantom ROAS. Start free.

POAS CalculatorProfit on Ad Spend