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Calculator

Is server-side tracking
worth it?

Calculate the projected ROAS improvement and annual ROI of implementing server-side tracking. Built for agencies and consultants to justify sGTM to clients.

Typical range: 15-30% (ad blockers, iOS 14.5+, cookie loss)
Servero Starter = $17/mo
ROAS Improvement
+14%
projected lift with sGTM
Extra conversions / year
105
recovered from data loss
ROI per $1 spent
$1
for every $1 on sGTM hosting

Breakdown

  • Current: 63 conversions/mo from 2,500 visitors
  • Data loss: 20% = 13 lost conversions/mo
  • sGTM recovery rate: 70% = 9 extra conversions/mo
  • sGTM hosting: $17/mo = $204/yr
Try Servero free

Servero Starter costs $17/month

Estimated ROI: $1 for every $1 spent on sGTM hosting.